Like most things in our world today, marketing and sales are changing, with the changes largely being driven by changing expectations from customers. The days of the “hard sell” are over. Modern buyers expect an interesting, engaging, educational and helpful buying experience and are drawn to companies that can deliver in this regard. Industry-leading organizations are responding to these new expectations by transitioning their sales and marketing efforts from product-centric to customer-centric activities that provide value for potential customers.

In today’s discerning marketplace, content is king. Content marketing seeks to inform, entertain and educate the customer with relevant information that provides real utility. But engaging content is not just important for marketers – quality content can also assist salespeople in connecting and closing with their prospects. Relevant content can significantly improve how salespeople engage, explore and advise their prospects to provide value throughout the buying journey.

Kalleid Sales & Marketing Enablement services include:

• Audit, assess and organize sales and marketing content
• Content repurposing and reformatting
• Sales and content production (e.g., blogs, case studies, white papers, ad copy, ebooks, brochures, sales guides, sales aids, sales training materials, product sheets, campaign emails, etc.)
• Content plans

Empowering your sales and marketing teams with targeted, effective content is one of the most powerful things you can do to bring more qualified leads into your sales pipeline, convert more leads into customers, and ultimately drive more revenue for your business.

If you are interested in discussing your content needs with a Kalleid professional, don’t hesitate to contact us today.